Behind the Scent: No. 26 Lost in the Souk
Like all of the candles in our signature collection, this one comes from a special memory—but it’s not solely mine. My sister, Sandie Mazzi, shares in the development of this beautiful Moroccan-inspired candle because she and her husband, Radouane (Rad) Mazzi, who was born and raised in Morocco, have spent many glorious trips traveling and shopping through Rad’s native country. You see, she’s an interior designer, and together with Rad, they own a Moroccan rug company called Mazzi & Co.
No. 26 Lost in the Souk pays homage to their travels, sourcing their beautiful hand-woven rugs and illuminating the exotic sights and scents of culture-rich Marrakech.
Here’s how this alluring candle came to life:
It starts with a scent profile.
To map out this one, my sister showed me pictures of her first trip and told me about her visit to the market (le souk). She talked of strolling through Marrakech on a warm, sunny afternoon. She stumbled across a different fragrance on every street corner: There was the aromatic smell wafting from the leather vendors, and the warm and zesty scent of spices that you catch a whiff of long before you encounter a spice merchant. The air is tinged with a hint of fresh mint tea, as there is always a pot brewing nearby. Sandie talked about the succulent orange blossoms that filled the courtyard of her riad (a traditional house in Morocco, often used as a hotel); and the endless rows of Moroccan rose bushes - and their elegant aroma - blooming throughout Marrakech. Under the hot sun, these fragrances swirled together and intensified, leaving her with an unforgettable scent memory.
Then we took a trip to Morocco together. We created a “scent trail,” walking through all of the fragrant areas Sandie talked about. We discovered the sources of these scents (such as the specific types of spices) and gathered local ingredients to bring back with us.
Next comes the perfumer process.
After our trip, I met with the perfumer to discuss the scents we encountered. The perfumer made up a few blends. They were beautiful, but embodied more of the glamourous side of Morocco—the Morocco you see in travel and fashion magazines. It wasn’t the everyday Moroccan life - the dusty streets in the alleyways along the market and herbal scent that hangs in the air - that we wanted to capture. As with all our Aerangis candles, it’s not just about the beauty of the scent; it’s about the feeling, the nostalgia, that it evokes. That’s what we were looking for.
So, it was back to the drawing board. To fine-tune the fragrance, we provided the perfumer with more even images and detailed descriptions of our memory of Marrakech. Shortly after, we smelled a submission that really nailed it. Just one whiff instantly brought us both back to the marketplace under the hot sun. Beautiful? Absolutely, but also down-to-earth and relatable.
Finally, a scent was born.
This is the typical process behind all of our candles. It starts with a memory and evolves into an exquisite scent that captures your moment perfectly. Whether you’ve ever been lost in a souk yourself, or dream of visiting Morocco someday, this candle is meant to be a reminder of your last journey, and, perhaps, inspire your next.